Red Ribbon Club (RRC) Programme is a voluntary on-campus intervention, aimed at heightening the risk perception and preventing HIV among youth. Red Ribbon Clubs have become a powerful medium to reach out to young people. Spearheaded by the TamilNadu state AIDS Control Society (TANSACS), this programme is supported by the Higher Education Department with technical assistance from Centers for Disease Control and demonstrating the importance of inter-sector collaboration to address the issue of HIV / AIDS. RRC empower students in the age group of 17-25, by giving them information and life-skills to protect themselves from HIV/AIDS and changing the most active among them into peer educators.
Red Ribbon Club programme with the objective of bringing about behaviour change in young minds employs various strategies like: